The fact that YouTube has approximately a billion unique viewers every month, it’s understandable why there is such a rise in the video blogging culture. It’s a great marketing tool for yourself and a business.
However, if your channel has a low follower count or viewers, it’s time to change the strategy. After all, this activity can turn into an online sensation along with the benefit of creating your own space and earning a pretty impressive income.
Here are a handful of tips that will help you garner the right attention to carve your unique space in the world of vlogging. Let’s begin!
Create a Content Strategy
Randomly posting videos without any strategy won’t do anything good. Before starting a YouTube channel, you must decide on the type of content you wish to share using this platform. While you need to create engaging and impressive content to gain views and followers, the audience must relate your brand with that particular content type or niche.
Successful YouTubers stick to one niche or industry to create the right buzz. For instance, your channel might be dedicated to travel, tutorials or DIYs related to daily life hacks to target a particular audience. If your audience understands what they expect from your channel, they will always look for strategies to save videos, thereby significantly driving your channel’s growth. Remember, quality always wins when it comes to online content forms.
Brand Your Channel
There is no way one can garner the attention of their audience if they can’t identify your brand. This is why posting videos with the brand logo is one of the most effective ways to develop a brand.
This will help you create the hype in the first few videos. Plus, it will set you apart from the millions of channels already running on YouTube. In other words, it eases the process of understanding when a user lands on your channel. They will automatically understand what the videos will be about.
But it’s not as simple as it sounds.
You need to stop comparing yourself to others and build your unique content strategy and videos to pique the interest of your audience.
Use The Right Instrument/ Equipment
Undoubtedly, using your smartphone is an acceptable way to record videos. But that won’t always help you attract viewers to your channel. So, if you want that to happen, you must invest in the right equipment.
Various YouTubers use DSLRs, mirrorless cameras, and other essential accessories to create an impactful video. But if you are starting and are unable to afford such expensive equipment, you can use your Mac to create shareable videos. For instance, QuickTime, iMovie, PhotoBooth, and Capto will help you to record and edit your videos to create enticing content for your channel.
Make sure to produce visually appealing videos if you wish to attract customers again and again.
Connect With Your Audience
Creating quality videos is important. However, if they are not contributing to building your brand, what’s the point. You need to keep your customers engaged throughout the video. That’s what must be your ideology.
However, what about connecting to your viewers? Did you think about that? Once you start gaining followers, comments will start pouring. Eventually, you start getting messages. So, you must make a habit of reverting to all such comments or messages. Also, use different social media accounts as an extension to your YouTube channel.
Try sharing teasers on Instagram, Twitter, or Snapchat to create momentum. Interactions are important to let people know about you and what inspires you. It will foster a sense of community and help you find inspiration for your next set of videos.
Is that everything you’re supposed to do?
Honestly not!
Obviously, creating a content calendar and videos is already pretty tough. But if your audience can’t reach your channel, what’s the point?
You need to optimize your video content to increase its chances of ranking higher on YouTube. Yes, you heard it right! Like Google, ranking higher on YouTube is also important if you want to improve your click-through rates, organic traffic, followers, and views.
Optimizing your YouTube Content- Key Considerations
If you want to rank higher, you need to give a descriptive title that includes keywords or key phrases. That way, your audience will reach your channel the moment they type the same or similar keywords. For instance, titles like “Hawaii Birthday Travel Vlog 2021” are much better than going for non-descriptive titles like “Hawaii Vacations or Spending Your Time in Hawaii.”
Once you are through with that, include relevant tags to make it searchable for related categories. Also, include the keywords and related tags in your video description. The idea is to help the audience understand the content you’re posting.
And with attention span time reducing considerably, it is better that you go for videos within a time frame of 15 seconds to 1.5 minutes. However, it depends on the type of content you’re posting. If you provide content related to “How-to’s” or “tutorials,” you won’t be able to provide the required content within such a lesser time frame.
Wrapping up
YouTube is a place where you can post content for fun and business purposes. If you understand the current dynamics and have a knack for creating content that can please your audience, it’s important you do it the right way.
Use the right equipment, content strategy (or theme, be precise), add the relevant hashtags, and customize the thumbnail to improve your content ranking further. In short, plan everything before starting the actual development process. Hopefully, the above tips will help you get the right start to build your YouTube channel.
Note- Follow the idea “interesting and less intimidating,” and you’ll create the impression you want. Also, if you have a website or a blog, try embedding your YouTube videos and link your channel to your website. This will allow you to promote your brand via different mediums simultaneously.
So, did you decide on your strategy? If not, start today!