Many times internet trends cause certain applications to become extremely popular. Clubhouse is something like this. Don’t know what clubhouse is? Don’t worry, in this blog we are going to cover everything that you need to know about clubhouse and also is clubhouse going to last.
What is Clubhouse?
In the most basic sense, Clubhouse is a social networking app, but the way individuals engage is quite different. Users are given a list of virtual rooms to join after opening the Clubhouse app. Each room has a small group of speakers who discuss any topic you can think of. The rest of the users, on the other hand, are audience members who sit back and listen to the conversation. Users can switch between rooms whenever they want, request to speak in one of these rooms or build their room for others to join. Users will never be able to utilise their cameras to stream video or use text to communicate.
Origin and Purpose
In the fall of 2019, Paul Davison and Rohan Seth established Clubhouse as a social media startup. The app was rebranded as “Clubhouse” and formally published for the iOS operating system in March 2020. It was originally built for podcasts under the name Talkshow. After collecting money from famous angel investors such as Ryan Hoover (Product Hunt), Balaji Srinivasan (Coinbase), James Beshara (Tilt.com), and other venture capitalists, including a $12 million Series A investment from Andreessen Horowitz in May 2020, Clubhouse was valued at $100 million.
Clubhouse had an estimated 3.5 million downloads on February 1, 2021, and increased quickly to 8.1 million downloads by February 15. Celebrities like Elon Musk and Mark Zuckerberg appeared on the app, resulting in a major increase in popularity. Clubhouse employed an android software developer in that month. The number of weekly active users was larger than 10 million a year after the app’s introduction, but it dropped by 21% in three weeks from late February to early March. The drop is apparently due to a drop in the number of Clubhouse users following the game’s initial release.
What made Clubhouse so popular?
- Audio only system
Clubhouse is a somewhat unique software in that it focuses on social audio, which sets it apart from other social networking networks. There were no video live streams, text-based chat, or photo uploading or downloading; only individuals discussing and exchanging ideas. Many people enjoy Clubhouse because of its features. Regular users claim that sitting in a chatroom with only a few VIPs and hearing only significant individuals speak is much more intimate and engaging.
Furthermore, because Clubhouse is monitored, talks are less chaotic and more fruitful. Hosts can mute and unmute speakers, and participants must “raise their hands” before being allowed to talk. In a chatroom, there’s also no obligation to speak up. You’re welcome to just sit back and listen if that’s what you’d like to do.
- Space for entrepreneurs
Consider selling your ideas on Clubhouse if you’re an entrepreneur looking to change the world with a new product or service. Many tech startup founders meet up on the app with dedicated listeners regularly to pitch their ideas and obtain feedback.
Although Clubhouse does not allow advertisements, content creators and influencers have discovered ways to monetise their material on the platform.
HOW IS CLUBHOUSE DIFFERENT FROM OTHER APPS?
- Keywords for Clubhouse Bio
Include keywords in your profile if you want to rank well and attract more viewers to your audio channels. The first three lines of your bio are given special consideration by the Clubhouse search engine. It’s a good idea to use keywords relating to your trade or speciality if you’re a content creator, influencer, or motivational speaker.
2.Connect Your Social Media Profiles
Clubhouse lets you link your profile to your social media accounts, giving you yet another chance to gain followers. Listeners who like your presentation could contact you through your online profiles.
3. Easily Start Rooms
Unlike Discord, you don’t have to go through a series of setup steps before you can create an audio chat group. From the Android or iOS app, you can start your own and ask people to join you right away. You may also swipe the screen from left to right to see who is online among your followers and invite them to your audio room. You have the option of making a room closed, open, or social.
4. Organize many events by scheduling rooms
Clubhouse allows you to schedule future rooms to better organise and manage your calendar events. To schedule a room, tap the Calendar icon. You must choose the audio event’s date, time, guest, co-host, and description.
Why is Clubhouse dying?
The popularity of the Clubhouse app rose quickly and then fell even faster, according to Google Trends statistics.
Worldwide Google searches for “clubhouse app” began to rise in December 2020, around the time of the launch, and peaked in February 2021, when the hype machine was fully operational.
Let’s talk about some probable reasons for this kind of decline:
There is no revenue model.
A revenue model is required for an app business to be sustainable.
Clubhouse appears to be free at first glance, and all that is required is a download from Google Play or iTunes. Is it, however, really free? “No, it is not free,” is the response to that query. Labor, servers, marketing, and other expenses are all part of the process of developing and sustaining an app. Even if it’s a one-dollar price tag on an app purchase or some type of subscription/membership fee, an app business requires a revenue source to cover those expenditures.
Overload of apps
How many apps does the average smartphone user use? The number is around 25, according to a Deloitte Mobile Consumer survey.
That amount doesn’t take into account all of the apps and platforms they’ve signed up for online. So, when you think about it, most individuals no longer have time to use every single application they download. When compared to Instagram, Facebook, and Twitter, the clubhouse is lacking in lustre. Why would you settle for anything less when you can get superior features elsewhere?
Clubhouse is an excellent app for influencers with a larger following. However, if it still wants to compete in the mainstream app market, it must invest in new features and position itself as a superior solution to market concerns.